The Commerce Lab by Blue Stout
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#99: 3 design best practices to ignore
No. 99: Hey all, Welcome to this week’s Commerce Lab newsletter! Each Wednesday, you get actionable insights to boost conversions and site revenue based on our experiments on 8-and 9-figure brands. Hear me out: most best practices for site conversions are a waste of time. Optimizing with best practices is just another way of saying, “We hope this works.” You can avoid this. In this 1-min read, you’ll learn: Win of the week: How we debunked 3 common best practices in site design. What else...
#98: Use repeat-customer data to increase revenue. Here’s how.
No. 98: Hey all, Welcome to this week’s Commerce Lab newsletter! Each Wednesday, you get actionable insights to boost conversions and site revenue based on our experiments on 8-and 9-figure brands. This week, we're exploring how to personalize the customer experience to increase revenue. Personalization is all about showing the most relevant product to the customer at the correct time. The first place to apply this is with upsells. Upsells and cross-sells boost average order values by...
#97: This pricing tactic lifted conversions 18% for a CPG brand.
No. 97: Hey all, Welcome to this week’s Commerce Lab newsletter. Each Wednesday, you get actionable insights to boost conversions and site revenue based on our experiments on 8-and 9-figure brands. Today, we’re talking about why it pays to show the price-per-serving of your product. For CPG brands with multiple servings per product, when visitors arrive on the product page, they want to know, "How much do I get for the price?" Most brands make customers do mental math. But you can avoid this....
#96: The 4 icons that boosted conversions.
No. 96: Hey all, Welcome to this week’s Commerce Lab newsletter! Each Wednesday, you get actionable insights to boost conversions and site revenue based on our experiments on 8-and 9-figure brands. Today we’re going all in on the benefits of iconography. What’s the deal with these tiny graphics, and why do we need them? For one, icons help guide visitors throughout your site. They break up big blocks of text, improve scannability on mobile devices, and offer quick understanding of your...
#95: 4 copy changes that increased conversions.
No. 95: Hey all, Welcome to this week’s Commerce Lab newsletter! Each Wednesday, you get actionable insights to boost conversions and site revenue based on our experiments on 8-and 9-figure brands. Today’s edition is all about copy – something we’re big fans of testing. We prove every day that even minor copy modifications, when rooted in an understanding of user behavior, can yield BIG results. Copy is often overlooked in optimization. Many CROs, UX designers, and marketers focus more on...
#94: Is luxury branding hurting your conversions? Do this.
No. 94: Hey all, Welcome to this week’s Commerce Lab newsletter. Each Wednesday, you get actionable insights to boost conversions and site revenue based on our experiments on 8-and 9-figure brands. It’s wild how fast 2024 is flying. Setting the clocks forward for daylight savings on Sunday was a bit of a buzzkill… but at least we’ll get more sun. Today I want to walk through an often overlooked concept: the delicate balance between aesthetics and trust signals in design. Everyone wants a...
#93: This will kill conversions on your product page.
No. 93: Hey all, Welcome to this week’s Commerce Lab newsletter! Each Wednesday, you get actionable insights to boost conversions and site revenue based on our experiments on 8-and 9-figure brands. Today’s topic is the top dog of the customer journey: the beloved, mysterious, and often misunderstood product detail page. Are you sidetracking buyers unintentionally here? Harmless features are usually the ones that end up hurting revenue the most. Friction is the enemy of the product page....
#92: What collections should you display first to maximize revenue?
No. 92: Hey all, Welcome to this week’s Commerce Lab newsletter! Each Wednesday, you get actionable insights to boost conversions and site revenue based on our experiments on 8-and 9-figure brands. Today, we’re getting into an often-overlooked question: What collections do you show customers first? New visitors explore collections to get a sense of what you offer. But, it’s also where many jump ship from pure overwhelm. We’ll show you how to merchandise effectively for maximum revenue. In...
#91: Got reviews? 4 unlikely spots you need to show them.
No. 91: Hey all, Welcome to this week’s Commerce Lab newsletter! Each Wednesday, you get actionable insights to boost conversions and site revenue based on our experiments on 8-and 9-figure brands. Hope you had an awesome long weekend and are back in the groove. In this 2-min read, we’ll cover: Win of the week: 4 unconventional uses for social proof on site. Insights: What profitable brands obsess over, and the power of a brand statement. News: Tiktok’s new ad testing tool and why ecomm needs...
#90: When traffic slows, grow revenue with these steps 📈
No. 90: Hey there, Welcome to this week’s Commerce Lab newsletter. We send you actionable insights to boost conversions and site revenue each Wednesday, based on our experiments on 8-and 9-figure brands. It’s Valentine’s Day, so we’re focusing on the bonds that connect us with the real MVPs: The customers. Let’s create shopping experiences that win hearts. In this issue: Win of the week: 8-figure brand grows revenue despite a 23% traffic decline. Insights: Best practices gone wrong, and why...
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