#97: This pricing tactic lifted conversions 18% for a CPG brand.
No. 97: Hey all, Welcome to this week’s Commerce Lab newsletter. Each Wednesday, you get actionable insights to boost conversions and site revenue based on our experiments on 8-and 9-figure brands. Today, we’re talking about why it pays to show the price-per-serving of your product. For CPG brands with multiple servings per product, when visitors arrive on the product page, they want to know, "How much do I get for the price?" Most brands make customers do mental math. But you can avoid this....
5 months ago • 3 min read